We work on the basis that

• Fundamentally, ageing is not a disease
• There may be associated ill-health but these are managed sensitively and on a case-by-case basis, using a person-centred approach
• Our starting point is therefore NOT the clinical model but is instead the social care/hospitality model
• Our services are comprehensive and integrated, since the needs of our elders are multidimensional.

Even though we follow the technical and outcome requirements and benchmarks applicable in the United Kingdom, we insist on being human and are fully grounded. We treat every elder entrusted to us as if they were our biological relatives.

In fact, we prefer to relate to them as and call them family. Because of this, we drum it into our staff that Ma and Pa must be sensitively and professionally looked after at all times.

No one messes with our elders; absolutely no one!

To make sure that all our staff have that philosophy top-of-mind at all times, we mandate constant training and re-training in our purpose-built training facility. And on top of that, we pay all our staff very well. After all, they are family too!

Our unique services have been designed from the ground up to provide the elders in our care as well as their relatives at home and abroad complete peace of mind and satisfaction.