1. Our aspiration: Caring.
Our action: “We always do our best to feel with and for the elders in our care and never tire of alleviating their pains and worries.”
2. Our aspiration: Passion.
Our action: “We smile and display energy, attention, and enthusiasm at all times.”
3. Our aspiration: Respect.
Our action: “We use courteous language at all times and maintain eye contact when others are speaking.”
4. Our aspiration: Transparency.
Our action: “We make only honest and accurate statements about our services.”
5. Our aspiration: Integrity.
Our action: “We always follow through on our promises.”
6. Our aspiration: Quality.
Our action: “We will only provide services that are of the highest international standards.”
7. Our aspiration: Accountability.
Our action: “We never make excuses for our shortcomings or try to shift the blame to others.”